Extending an design beyond the finished trim size so that the design runs right to the end of the printed sheet after trimming.
Acronym for Cyan, Magenta, Yellow, and Key color (aka — black); this color model (also called process color, four color) is a subtractive color model used in color printing.
Desktop publishing (abbreviated DTP) is the creation of documents using page layout skills on a personal computer. The same DTP skills and software used for common paper and book publishing. Also used to create graphics for point of sale displays, promotional items, trade show exhibits, retail package designs and outdoor signs.
DTP skills aren't limited to print. The content produced by desktop publishers may also be exported and used for electronic media. The job descriptions that include "DTP", such as DTP artist, often require skills using software for producing e-books, web content, and web pages, which may involve web design or user interface design for any graphical user interface.
A finishing method of to cut various shapes (i.e. labels, boxes, image shapes) either post press or in line.
A dieline is used in graphic design as a placeholder for assisting in the proper layout of a design that will be die cut as part of the finishing process. It is usually placed into the graphics computer file as a separate layer for sizing and orientation purposes. A dieline is usually not printed on the final piece but is used to determine correct layout.
See Desktop Publishing
In flexography the content that needs to be printed is on a relief of a printing plate, which is made from rubber. This plate is inked and that inked image is subsequently transferred to the printing surface. The process can be used to print on paper as well as plastics, metals, cellophane and other materials. Flexo is mainly used for packaging and labels and to a lesser extent also for newspapers.
Graphic design is the process of visual communication with use of typography, space, image and color.
A graphic designer may use a combination of typography, visual arts and page layout techniques to produce a final result. Graphic design often refers to both the process (designing) by which the communication is created and the products (designs) which are generated.
Common uses of graphic design include identity (logos and branding), publications (magazines, newspapers and books), print advertisements, posters, billboards, website graphics and elements, signs and product packaging...
Graphic designers create visual concepts, using computer software or by hand, to communicate ideas that inspire, inform, and captivate consumers.
They develop the overall layout and production design for various applications such as advertisements, brochures, magazines, and corporate reports.
The most commonly used printing method, whereby the printed material does not receive the ink directly from the printing plate but from an intermediary cylinder which receives the ink from the plate and transfers it to the paper.
(Also: pre-press) Prepress is the term used in the printing and publishing industries for the processes and procedures that occur between the creation of a print layout and the final printing, as well as the adjustment of images and texts or the creation of a high-quality print file. The form of delivery from the customer is usually a Adobe Illustrator PDF file.
In printing a spot color is a ink that is exactly chosen from a colors catalog.
It can only be printed with other spot colors and in combination with the CMYK colors.
There are a number of color specification systems (color catalogs) for specifying spot colors. Pantone is the most widely used but in Germany and Switzerland HKS is pretty popular.